The level of interest that there is in the Premier League means that there are always lots of rumours surrounding the teams – with the most successful sides in particular attracting lots of speculation surrounding their activities. In the last couple of years Manchester City have become on of these sides, and there is a lot more interest in them than there was before, from the media, fans in other countries, and companies interested in sponsorship deals – with rumours suggesting that the online casino site JackpotCity may be interested in teaming up with the men from the Etihad.
The links between football and gambling have existed for a long time, as football players have long been enthusiastic participants in horse racing and poker, and football fans often enjoy sports betting. Now however, more supporters seem to be getting interested in online casino games, and the sites are reflecting this with games themed around football – particular slots games. The fact that football fans are proving to be an ever-more receptive audience for online casino coupled with the fact that both football and gambling are thriving forms of entertainment actually makes it surprising that there hasn’t been a closer link-up between the two until very recently.
However the rumoured sponsorship deal between Jackpot City and Manchester City could be set to change this, as it would represent a major move into this market. It could also be a lucrative area for Manchester City, as their would be the potential for spin-off casino games based around the club, alongside the money from the deal itself – at a time when they are heavily focused on increasing their income to comply with FIFA Fair Play rules. Even if this particular rumour proves to be unfounded, it would be a surprise if more such deals don’t happen with the top Premiership clubs soon